Living by the ocean will do that to you.

You're never going to go unnoticed wearing this shirt. Why? I'm not even sure. This is my personal favourite shirt in our store, and I don't even really get it. All I know is that it's a conversation starter. And I mean, sure. Maybe I legit am just salty. But I'm willing to be that you are, too.

This shirt will give you the chance to rep your East Coast roots (or really, your roots in any salty area). Don't worry, we guarantee that it will definitely kickstart some conversations about that time you were a foul-mouthed sailor? See? I don't get it.

Designed on the Island. Printed in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we gave partnered with a variety of Canadian printers.

Each shirt is printed when you order it - you won't find these shirts in any stores.

Comfortable. Ethical. Better for the planet.

Your shirt comes from a producer, Bella Canvas, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

You will love this super-soft, baby-knit t-shirt. It looks great on both men and women, fitting like a well-loved favourite. And it will become a favourite - these shirts last. Made from 100% cotton, except for heather colours, which contain polyester.